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Renault On Demand

How Renault On Demand built a 100% online car subscription platform for the Brazilian market with A365, making it the first market outside Europe for this Renault service
Renault-on-demand
Renault on demand logo

In 2020, the Renault Group initiated a startup named Renault On Demand in collaboration with RCI Serviços, introducing a new car subscription service tailored for the Brazilian market. With this venture, Renault aimed to offer personalized omnichannel communication methods to its customers, covering both pre-sales and after-sales services.

To realize this vision and accommodate potential service growth, Renault required a high-performance platform with unlimited scalability, capable of handling varying volumes and customer accesses. The solution chosen was A365 on Microsoft Dynamics 365.

Today, the Annata and Microsoft solution combination serves as the cornerstone of the Renault On Demand service. Going forward, Renault On Demand plans to expand its use of A365 and Microsoft Dynamics 365 to deepen the service’s capabilities, continuing to build on the 100% online subscription model it has established in Brazil.

100%
Online Platform Delivery Model
2020
Year Renault On Demand Launched With A365
First
Market Outside Europe For This Renault Subscription Offering

“A365 and Microsoft Dynamics 365 gave Renault On Demand the scalable operational foundation it needed to launch a 100% online car subscription platform in Brazil in 2020. Brazil became the first market outside Europe to receive this Renault Group subscription offering, delivered through a platform built on A365 from the start rather than migrated from a legacy system.”

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