Customer Stories


Brimborg sets a new standard for quality service with Annata 365.

Brimborg ehf. is Iceland’s largest integrated vehicle and equipment distributor, headquartered in Reykjavík. Tracing its roots to 1964 the company has expanded steadily, showing 500% growth since the year 2000. Brimborg operates on both B2C and B2B markets and is the 50th largest company in Iceland. Both as a company and as individuals, Brimborg is very proud of its corporate responsibility where every aspect of the community matters. Operating under a detailed ethics manifesto and the slogan “A safe place to be at” Brimborg aims to be of great benefit to individual customers, -families and companies as well as the environment.


Brimborg had been running their business in an AS-400 based system since 1986 but found it becoming restraining for further growth and the aim to build more flexible organization. The AS-400 based system was built up as three different systems; one for service workshops; one for part sales and one for vehicles and heavy machinery sales along with the finance module. The company ran three different customer systems, with different discounts and credit limit in each system and sending out two or three statements per customer at month’s end.


The following list shows some of the processes where benefits have been realized:

  • Supports all areas of the enterprise in single solution
  • More major business processes are automated
  • More streamlined organization
  • Consolidated, real-time data simplifies administration
  • Greater visibility into sales and service history for each customer and equipment
  • Greater insight into real-time stock-level
  • Integration with various external parties like government registration offices and
  • transport companies
  • Item master and price catalog for all brands
  • Super session handling
  • Fast and efficient emergency order handling
  • Embedded and efficient master planning mechanism

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